Marketing Management Program Key Highlights
- Multiple Career Options Across Industries A PGDM in Marketing opens doors to exciting roles like brand manager, digital marketer, market analyst, campaign strategist, sales manager, and advertising executive. The program prepares you to work in top sectors such as FMCG, retail, e-commerce, finance, technology, media, and consulting. You graduate as a versatile marketing professional ready to boost customer engagement and business growth.
- Fast Career Growth & Strong Leadership Path Marketing professionals with a PGDM often move quickly into senior positions because they understand consumer behaviour, branding, communication, and business strategy. The program builds confidence, creativity, analytical thinking, and leadership skills—helping you take charge of marketing teams and drive long-term brand success.
- Industry-Ready Learning & Entrepreneurial Skills With live case studies, real marketing projects, internships, expert workshops, and industry certifications, the program gives you hands-on experience that builds workplace confidence. It also encourages innovation and startup thinking—ideal for students who want to launch their own ventures or contribute to growth in global organisations.
Marketing Management Course content
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Semester 1
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Semester 2
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Semester 3
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Semester 4
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Semester 5
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Semester 6
Career Assistance
Our Career Assistance Cell ensures every marketing student transitions smoothly from academics to corporate success through complete career support.
Our Support Includes:
Resume building and marketing portfolio development
Mock interviews and presentation skills training, Exclusive internships with top brands and agencies
Soft skills and business communication training
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Recruitment Partners
Marketing Management Course FAQ
The PGDM in Marketing is designed with a flexible and industry-driven curriculum that adapts to current market trends. It emphasizes practical learning, real case studies, industry tools, and hands-on exposure, helping students gain skills that are directly relevant to modern marketing roles.
Candidates must have a bachelor's degree in any discipline from a recognized university with a minimum aggregate score of 50%. Additionally, candidates need to clear the entrance exam and interview conducted by SSIM-IIBS.
The program integrates modules on digital marketing, marketing analytics, SEO, social media strategies, and campaign management. Students also practice using real tools and dashboards, enabling them to understand data, measure performance, and execute digital campaigns effectively.
Students get opportunities for industry internships, live marketing projects, and real-time assignments with companies
Yes, the institute offers strong placement assistance through its dedicated placement cell. Students receive guidance through campus drives, career counseling sessions, resume-building workshops, interview preparation, and internship support to improve their employability and job readiness.
Teaching is based on case studies, role plays, simulations, group projects, industry sessions, and practical workshops. This blended learning approach helps students develop analytical thinking, communication skills, and strategic marketing abilities.
Yes, students are offered global learning opportunities such as international industry visits, interactions with global faculty, and exposure to international business practices.
The program provides specialization options, focused electives, domain workshops, industry mentors, and practical assignments. Students gain clarity on career pathways and develop skills required for high-growth domains like branding, advertising, and digital marketing.
You can submit your application online through the institute’s official website. The process includes filling out the application form, uploading the necessary documents, appearing for the required entrance test, attending the interview round, and completing the application fee payment.